For those extended Valentine’s Day celebrations, designer Hugo Boss introduces a full Bottled collection: Boss Bottled Day and Boss Bottled Night. Together, they capture the full scope of masculinity. For the Boss man, it’s a new recipe for success.
Designed for wear during the day, Boss Bottled Day is undisputedly one of the greatest victories in the global male fragrance market. With a remarkable 60 million bottles sold since its launch in the 1990s, it remains a top global bestseller.
Re-launching in November 2011, Boss Bottled Day encapsulates a man’s personal quest for accomplishment. This iconic fragrance remains modern and relevant for the successful man today.
The top note offers a crisp apple scent with the subtle spiciness of cinnamon lending the fragrance an interesting, fruity, warm quality. The heart of the fragrance is a green floral accord that includes a dewy floral note.
Having established Boss Bottled as the finishing touch to the daily dressing ritual of dynamic men across the globe, Hugo Boss is expanding this fragrance beyond the challenges of daytime. Boss Bottled Night is a seductive, supremely masculine scent. It’s been designed to prepare the Boss man to conquer the night and is designed to become the secret weapon in the Boss man’s armory of seduction.
The current face of the fragrance is actor Ryan Reynolds, whose style, charisma and self-assured masculinity make him the natural choice to represent the brand’s sophisticated, contemporary image.