Madison Ruiz was 2 years old when she started to doodle, and her mom, Barbara Clarke-Ruiz, did not throw away the drawings for many years. Ruiz is a teenager now, and Clarke-Ruiz wanted to start an animated short called “Fortune Girls” with the help of Lisa Osinloye. “Fortune Girls” is a multimedia brand that wants to send the message about empowering tween girls. Girls ages 6-12 all around the world will love the multicultural “Fortune Girls” characters.

Ruiz, Clarke-Ruiz and Osinloye are aiming to raise $20,000 to produce an animated short featuring the “Fortune Girls” characters. The characters are super funny, quirky and similar to your average tween. Ruiz, Clarke-Ruiz and Osinloye are hoping to spread the word about “Fortune Girls” through their website, their community service events and their Teen Choice Awards canisters. If you haven’t, they are asking people to please enjoy meeting Flame, Wow Girl Pink, Taj, Savvy, Cinderita, Ayoko Love, Ashna, Margeaux and the Funky Fairies. They have 28 “Fortune Girls” characters in all. However, they will first focus on the nine.

The trio turned down several television deals because they felt that the deals were not right for them. For a start-up, they believed their webisodes were a better fit for young girls to see and love. Ruiz and Team FG are creative and will use webisodes to discuss issues that are critical for tween girls, such as bullying and self-esteem. They want the girls to be entertained and for them to feel good about themselves. They are asking for the help of the general public to donate funds so they can reach their goal of $20,000. People who are interested can search for “Fortune Girls” on When you donate, you receive a gift with the “Fortune Girls” characters on it. The bigger the amount that is donated, the more prizes the person will receive.

They have 30 days to reach their goal. If it’s not reached, then the whole thing is called off and your credit cards are never charged. The shorts won’t get created, and you won’t receive your gifts. But if they succeed, then their shorts and products will be produced. This project will only be funded if at least $20,000 is pledged by Friday, Nov. 15 at 1:52 p.m. EST.