The “Y” stands for Yohji Yamamoto. This editor first covered his show in Paris several years ago. In 2002, they launched Y-3’s sportswear spring/summer 2003 men’s and women’s collection. The New York show was outstanding. The collaboration between the renowned Japanese fashion designer Yamamoto and Adidas has revolutionized the industry and created a new category in fashion.
With an emphasis on form and movement, Yamamoto’s signature design aesthetic and Japanese tailoring is combined with Adidas’ expertise in sport innovation. The team provides an unexpected contradiction within one look.
For spring ’14, the Adidas and Y-3 show was absolutely fabulous at Mercedes-Benz Fashion Week at Lincoln Center. The announcement that the company will be moving their show to Paris was somewhat expected. Having this famed designer show here in New York was a joy for those who appreciate the art of fashion design. Yamamoto is indeed a master.
Adidas represents sport, and Yamamoto represents design. They both symbolize craftsmanship, and together, they have developed the future fashion look of sportswear. Yamamoto’s men’s show is scheduled in Paris this coming January. David Beckham, Justin Bieber and Isabel Lucas attended this past show in Lincoln Center.
Yamamoto launched his label in his name in 1981. It’s more expensive than his first women’s wear brand, launched in 1972. There’s menswear in the line today, and he also incorporated his daughter’s fashion line, LIMI feu, to expand his fashion company. In the future, there will be a less expensive label, Y’s Red Label, along with a luggage collection.