MONTEGO BAY, Jamaica (Jan. 16)—One of Jamaica’s best known and most charming resorts, Round Hill Hotel and Villas in Montego Bay, Jamaica, has earned the highly regarded Hospitality Assured certification, a symbol of service and business excellence in the tourism and hospitality sector internationally and in the Caribbean.

This means that the historic property—which has welcomed numerous business, political, entertainment, athletic and cultural celebrities since its opening in 1953—now has the Hospitality Assured quality framework in place, proof of its commitment to continuously raising service standards, focusing on customers’ needs, increasing customer satisfaction and loyalty, and improving overall business performance.

“Service has always been the backbone of our guest experience philosophy at Round Hill, and this certification is something we are very proud of,” said Omar Robinson, the general manager of Round Hill. “We are excited to continue to focus on our renowned levels of world-class service and hospitality, which ultimately give us the competitive edge here in Jamaica and allow us to remain one of the best hotels in the Caribbean.” Robinson added that with Hospitality Assured, he looks forward to the positive impact it will have on staff and guests alike.

Fifty-four companies across the Caribbean are involved in the Hospitality Assured Caribbean program, and 18 are currently certified since the Caribbean Tourism Organization (CTO) launched the program in eight pilot countries in 2010.

Hospitality Assured is an internationally recognized certification program promoting service and business excellence in tourism and hospitality companies. It is owned by the Institute of Hospitality in the United Kingdom and managed by the CTO in the region.

Round Hill Hotel and Villas is situated on a lush 110-acre peninsula just west of Montego Bay, Jamaica. Accommodations include 36 Ralph Lauren-designed oceanfront guest rooms, 90 luxurious villa rooms and suites, and a selection of 27 private two- to six-bedroom villas, most with private pools.