For spirited women whose style is distinctive, the Australian company Ginger & Smart showed soft, easy-to-wear dresses that could take you from day to night. Their looks are expressive and help women to dress with a flair of individuality. For day, the collection was cool and comfortable. In details, there were back zippers, patched pieces of leather, uneven hemlines and splits, exposing leggier looks that showed off strappy shoes. Prints were geographic and often digital-inspired. Founded by Sydney-based sisters Alexandra and Genevieve Smart in 2002, the line allows women to express a sense of cool confidence and to celebrate the playful aspects of being a woman. The designing sisters wanted to establish a business that combined family talent and would build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture. At the Australia Fashion Week, their presentation was a huge success.