“Wearing is sharing,” claimed the designers at Brand Who after their presentation at Istanbul Fashion Week. Their brand’s motto is wear and share. What you wear is very important because once you step out onto the street, you are exposed to the rest of the world. At Brand Who, they believe it is all about the customer. You are your own brand.
This line is designed with lifestyle, wants and needs in mind. The looks are modern, urban and creative. They work with a variety of colors that offer a source of creativity. Brand Who is for men who are compatible with their environment. The brand works for a self-confident man who cares for his body, his health and the people around him. The collection included a casually elegant selection of slim-fitting pants, jackets, sweaters and shirts. Brand Who loves to surprise their customers. Their designs are smartly styled and simply coordinated to provide contrast to a man’s busy life.
Another menswear designer in Istanbul, Can Yunus Cetinkaya, shows two main collections a year. His clothes are casual yet chic, with understated details. His lines showcase creative combinations of distinctive patterns and colors that are coordinated. His collections were introduced in workshops that were organized for educational purposes. His target audience is men who are bored with their wardrobes.
After completing his design education in Milan, Cetinkaya’s aim was to become a men’s fashion designer. He created impeccably tailored clothing in fine fabrics and coordinated his pieces with accessories. His ready-made collection was well received. While learning the business, he acted as a fashion consultant for leading local and international brands.