The womenswear label Georgia Alice is dedicated to creating modern, luxurious ready-to-wear. She designs for a woman who knows what she wants and how she wants to dress. Catching a glimpse at what happens backstage before her show was interesting. Hair styles were pulled back. For summer, eyes were lined in dark pencils. Eye lids are slightly shaded. Lips were semi-matted with little shine. In makeup, the look is less is more.
Born in New Zealand, Alice was trained as a ballerina. In beauty, she appreciates a free spirit and simplicity. However, her looks are never boring. She shirks dress codes and has a keen sense of her own style. Alice designs for a woman who’s a bit adventurous, brave and a little wild. In her collection, she shows harem pants, full pants, shoulder padded tops and boyfriend jeans. There were also pants and skirts with suspender-styled straps.
Alice has always wanted to pare back and strip down her line. Her designs carry as much grit as they do elegance. Her core pieces can hang in every modern girl’s closet. She likes to sketch and collect fabric. “Every woman needs a pair of slouchy jeans, a big white shirt and a killer jacket in her wardrobe,” said Alice. Fashion is an art. When you are getting dressed, you need at least one piece that stands out. It could be a piece of jewelry, a pair of shoes, your dress, pants, shirt or jacket. It could be your hairstyle or your makeup that makes the statement. Just pull your look together, and know you have it going on.