As the busy holiday shopping season gets underway, Black shoppers are looking to spend their dollars with Black businesses.
Launching on Cyber Monday, Nov. 28, the new e-commerce site Archer & Pine (www.archerpine.com) aims to elevate the “digital black dollar” with an interactive online marketplace.
Inspired by the events of the original “Black Wall Street” of Tulsa, Okla., the website’s name comes from the intersection in the city where the infamous Tulsa Race Riot of 1921 took place. Before the riot, the area was known for the numerous Black businesses that thrived. History states that the dollar circulated 36 to 100 times in the tight-knit Black community.
Founders Morgan R. Gantt and Marc Clarke said the brand’s mission is to celebrate creativity, support community entrepreneurship and circulate the Black dollar. “Over the last 25 years, I have observed entrepreneurs struggle to obtain efficient exposure for their businesses. In the case of e-commerce, most Black-owned small businesses lack the capital or resources to build and maintain a fully functioning online presence,” said Clarke. “Archer & Pine provides not only the marketplace but the appropriate environment that promotes storytelling and creativity.”
Each Black business on the website is hand-picked exclusively by Archer & Pine based on four major pillars: preparedness, product quality, scalability and presentation. Businesses include Jams by Kim based in Montclair, N.J., a company which makes handmade gluten-free jams with more than 45 flavors. Another is Bino and Fino based in Lagos, Nigeria. It provides children’s educational programming and learning tools based on the indigenous cultures and people of Africa.
“Archer & Pine is not only for entrepreneurs,” said Gantt. “Enthusiasts can also enjoy the benefits of joining our community by sharing links to their favorite brands within their network and get directly compensated for any purchase derived from that link. Finally, we have a platform that closes the loop on the Black digital economy while having an immediate impact on the Black community.” ArcherPine.com will officially go live Cyber Monday, Nov. 28, at 10 a.m. To celebrate the launch, select media outlets will host a live interactive broadcast online to highlight the featured artisans and share unique stories of entrepreneurship.