Every American needs a RushCard – or Green Dot.
That’s the mantra of RushCard founder and business mogul Russell Simmons, who together with Green Dot Corporation President Steven Streit, explained the intricacies of their new partnership in an exclusive interview with NNPA News Wire.
Simmons and Streit said Green Dot Corporation has agreed to purchase UniRush, LLC, the parent company of the RushCard prepaid debit card.
The deal is worth about $167 million and will merge Green Dot’s 4.5 million card holders with RushCard’s more than 750,000.
Simmons, long a champion for the under banked and un-banked, will remain with the company and continue to play a significant role in guiding the union in its mission to create more banking opportunities for all Americans.
“There are some things that we can do with our card that will be happening soon that will make us unique,” Simmons said. “I don’t care how many cards you have in your wallet, you will need us with all of the tools and resources we’ll have. Every American needs a Rush Card.”
Among those resources are the formation of the nation’s largest mobile, online and direct mail “direct-to-consumer” providers of bank accounts, debit cards and other financial services.
Of course, Green Dot’s acquisition of the RushCard enhances the company’s prospects among the tech-savvy urban and millennial consumer segments of the financial services market where RushCard has traditionally excelled.
“The reason Steve was so attractive as a partner is that he does care and he has the innovative products that go with caring,” Simmons said. “We have early direct deposit where people get their pay two days early, fraud protection and features that my customers need.”
Viewed by many as both a pioneer in the financial services industry and as a passionate advocate for the unbanked and underserved communities, Streit said his mission continues to be to financially educate low-income families and to serve their needs.
“If I had my way, young people, especially from low-income families, would always talk about money and learn how to manage money,” Streit said.
The deal is one Simmons called a no-brainer and one that will greatly benefit his already large customer base.
“We made a move to make sure that we better service our customers and that’s why we did this deal,” Simmons said. “We were set up to do a partnership and we will execute.”
The two CEOs said while they’ve long been competitors, they’ve also been admirers.
When Simmons didn’t shy away from a storm of bad publicity and personally took the heat for a glitch in the RushCard two years ago, Streit said he was impressed how the Def Jam founder responded.
Simmons helped to create a multi-million-dollar fund to help cover the costs that customers had while their cards were beset by technical problems.
In some instances, Simmons sent money to customers to help pay their rent, car and other payments.
“A big part of [buying RushCard] is Russell himself,” Streit said, noting that he met Simmons some time ago when Simmons gave a keynote speech at a conference about prepaid cards.
“Russell understands the community and cares deeply. I thought he handled himself so well [during the glitch]. Everyone can be a great CEO or a great leader when things are going well,” he said. “Russell worked hard when things were going bad. The fact is that he so quickly turned the health of that company around and he regained the confidence of his customers.”
Green Dot also encountered problems of its own last year when a glitch stopped many of its customers from accessing their accounts, making purchases and withdrawing cash.
With Streit’s guidance, the company was also able to overcome those issues.
Together, Green Dot and RushCard are two of the oldest prepaid debit cards in the marketplace. Simmons’ RushCard popularized prepaid cards while Green Dot pioneered the reloadable prepaid card and is the largest provider in the U.S., according to Forbes Magazine.
Gren Dot became a bank holding company in 2011 and then expanded its product offering to include GoBank, its FDIC-insured checking account.
Recognized with numerous industry awards including a two-time winner of EY Entrepreneur of the Year, Streit has heavily been involved in philanthropic efforts, founding Patti’s Way, a 501(c)(3) charitable foundation providing grants to single mothers and their children.
Streit also has mentored children in foster care in Los Angeles and has been a benefactor to the Los Angeles Police Department’s Hollenbeck Police Athletic League.
“Russell and I are both philanthropic and, yes, it’s always a danger when you align yourself with any human because you’re always worried about someone getting into trouble,” Streit said. “But, Russell has so many years of being an activist and, as far as his activism goes, I love it. Look, money is power, money is politics and money has its means and Russell gets it,” he said.
Streit joked that Simmons’ fame and his 21-year-old nephew, Diggy Simmons, was instrumental in consummating the deal.
“I’d say the first challenge that I had was that my 16-year-old daughter who wants to meet Diggy Simmons. It’s on page 19 of our agreement [that the meet happens],” Streit said with a laugh.
He said Simmons’ voice and creative spirit and love for the community at-large was a prime factor in doing a deal of this magnitude. “I don’t like when big companies buy companies and homogenize it. I wanted to make sure we kept the flavor and kept Russell’s energy, love and passion,” Streit said.
In the end, the pair each said the deal was easy.
“Year ago, the RushCard supported a financial service tour that we did we Dr. Ben Chavis. We taught financial literacy and a part of our mission, as this company grows, is to teach financial literacy,” Simmons said.
“The potential to help the community grows with this deal. We speak their language and we speak to their needs,” he said.
Chavis, the president and CEO of the National Newspaper Publishers Association, said Simmons continues to advance the economic development interests of the African-American community as well as all marginalized communities across the country.
“The NNPA in particular recognizes this acquisition with serious anticipation toward helping to further fulfill the inclusive goal of economic justice and equality for all,” Chavis said.
The deal, expected to close before the end of the first quarter, enhances Green Dot’s shareholder value and materially expands the company’s scale, Streit said.
“The RushCard program has for many years been one of the most important and respected prepaid programs in America with a mission espoused by its legendary founder, Russell Simmons, strikingly similar to that of Green Dot’s long time mission to reinvent personal banking for the masses and to empower the unempowered,” he said.
As he’s done with ventures in music, comedy and fashion, Simmons said he’s partnering with the best company in the industry, Green Dot, to expand opportunities and continue RushCard’s mission to revolutionize the banking industry.
“We believe our customers are among the most loyal in prepaid and I want to thank them for their years of support. I always wanted to serve the customer and I sold into a place where I’ve known Steve for a long time and I trust him and he’s been a great competitor,” Simmons said.
“We are excited to continue and expand upon our tradition of providing great and important products for our customers over the many years to come and the truth is millennials are looking at us as the future of the banking industry. This is a new financial service industry that’s done a lot of great things and Green Dot is fascinating to me,” Simmons said.