Bridal gown by Ashley Graham for Pronovias (289056)

Designer Ashley Graham launched a new bridal collection for Pronovias in sizes 0 to 34. The collection will be available early this spring at Pronovias boutiques and via other wholesale partners worldwide, with cuts and craftsmanship that guarantee the perfect fit for every body type.

“You should feel confident and empowered throughout your entire process of purchasing a wedding gown,” said Graham. A new designer at Pronovias, she is proud to collaborate with this luxury bridal firm and offer beautiful, comfortable options to all body types, whatever the size.

“We are thrilled to announce the amazing collaboration with Ashley Graham,” stated Amadine Ohayon, CEO of Pronovias. “Her advocacy for body positivity aligns seamlessly with the Pronovias promise to find the perfect stylish fit for every woman. We are also proud to lead the bridal conversations on inclusivity. Our company firmly believes that everyone should be able to find their dream dress.” Today, Graham is on the front lines of American fashion, placing body positivity, inclusivity, and diversity front and center in industry conversations. Her collaboration with Pronovias led to a stunning, 16-piece collection. The bridal line represents Graham’s sophisticated and modern aesthetic. Her structures are stylishly improved and fit across all sizes. This unique collection will offer a retail range from $1000 to $3500.

“I am such a fan of Ashley Graham,” commented Alessandra Rinaudo, chief artistic officer of Pronovias. “To me, she embodies perfectly the modern woman: one who exudes confidence, who is proud of her beauty. Thanks to her guide we have further improved the fit and construction of our gowns to dress with style the dreams of all women. I am delighted to be working with her on this collection.”

Pronovias is based in Barcelona, Spain, and it is the international leader in luxury bridal designs. For the modern woman, it’s the go-to brand. Their bridal collections are sold in New York, Paris, Milan and London. Visit their website at