Harlem’s Fashion Row (HFR) is launching a new non-profit, ICON 360, on May 30 in

response to the current coronavirus pandemic.

In an effort to raise funds for designers of color, the influential arts and entertainment

organization will host a ‘Virtual Fundraiser’ with special fashion industry guests, to celebrate and support designers who apply for the ICON 360 grant.

The nonprofit program would provide forgivable relief to designers of color who are

pivoting their businesses during this pandemic and need funding to scale.

The current economic climate has brought forth uncertainty for designers. With the halt

in productions and dramatic declines in sales, Harlem’s Fashion Row decided to take action and

assist designers of color.

The mission is to dedicate 100% of ticket sales to the new non-profit, ICON 360, providing a safety net for designers of today and the future. Go to www.hfricon360.com for more