The NYC Department of Small Business Services and Mastercard are partnering for “NYC | In Solidarity,” a new campaign aimed at allowing New Yorkers to virtually shop, share and support Black women-owned small businesses across the city.

This campaign builds on Mastercard’s support of SBS’s Black Entrepreneurs NYC (BE NYC) and Women Entrepreneurs NYC (WE NYC) initiatives, which provide the resources and support unique to Black and women entrepreneurs respectively, as they start and grow thriving businesses.

While Black women are the fastest-growing demographic of entrepreneurs, only 0.5% own their own businesses, representing a rate that is 24 times lower than white male founders.