The fifth annual HUE Beauty & Natural Hair Affair was held at City Point Mall in Downtown Brooklyn on September 18th. With more than 600 attendees, the Natural Partners In Crime and Palmers successfully gathered the natural hair community to connect with 50+ minority-owned brands and businesses. Upcoming and prominent brands used this expo as a platform for exposure, and to engage with existing and new clientele. Known brands who were at the expo include Creme of Nature, Crown Her Kinks, Afro Sheen and Kueens Kulture.

“This year’s HUE Beauty & Natural Hair Affair was truly an unforgettable experience,” said Natural Partners In Crime founder, Sabrina Boissiere. “Not only because it commemorated our five-year anniversary, but more than anything it showcased the important role events of this capacity play within the multicultural market.”

HUE stands for Hair Unites Everyone, an organization aimed to showcase natural hair brands at their annual beauty expos. Women, men and children of all ages are welcome to experience the interactive exhibit where they can relive the “Black Hair Experience.”

“HUE was amazing this year. It’s so great to be back at a natural hair expo and interactive with consumers. We are always so excited to share the amazing hair care products that we have. We can’t wait for the next one,” said Angela Hughes, senior manager of web content & social media of Palmers.

Over the past years, HUE Affair host their natural hair expos mainly in New York City. However, HUE Affair made history by becoming the first and only natural hair event at SXSW in Austin,Texas in March 2020. 

At this year’s expo, HUE Natural Hair Affair gifted the first 200 guests who arrived VIP swag bags with full-size, newly launched product offerings from prominent brands. New York-based lifestyle and beauty influencers such as Beautymarkedlily, Heynelli, Modelesque_Nic and SimplyShannah were also in attendance to greet fans.

“I truly enjoy being around other Black women who embrace their natural beauty and hair,” said HUE Affair 2021 attendee Sasha. “Not only are you networking and buying your go-to hair products, it’s a learning experience. You learn about the different products and methods to achieve hairstyles. You become inspired and start experimenting with your own hair.” 

HUE Affair announced their upcoming four-city tour in 2022 including Austin, NYC and the debut in Atlanta and Philly. If you are interested in attending the expo in your nearby city or being a vendor, please visit:, follow the brand on Instagram (@hueaffair)