Win, New York City’s largest provider of shelter and support services for homeless women and their children, has teamed up with Target and other companies to provide gifts to homeless children this holiday season.

Over the past month, Win has set up pop-up toy stores at shelters across Brooklyn, the Bronx, Queens and Upper Manhattan. Children can “shop” up to two gifts that are separated by age group. Win set up online registries and is working with Target, as well as Piece of Cake Moving, to gather, store, and deliver more than 6,000 toys to 18 Win sites across New York City.

Target volunteers from stores across the city are also helping set up festive pop-up shops and wrap gifts for families. These gifts were made possible by generous donations from community members.

Anyone who would like to donate to the toy drive and give to the families living at Win this holiday season, visit

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