Credit: Courtesy photo

Full disclosure: I discovered Rare Beauty before the official hype, spending my own hard-earned money again and again. It took me a minute to realize that the brand belonged to Selena Gomez. 

Many years ago, at a film junket, I met Ms. Gomez and thought she was one of the kindest spirits that I ever met. This was long before Rare Beauty was a ‘thang’ and I never forgot the kind way she treated me and the thoughtful manner in which she listened. She is the daughter of a Mexican father and mother of Italian ancestry. I remember thinking, “she’s been raised correctly” so it was no surprise when, in 2020, Gomez announced the launch of the Rare Impact Fund. 

It started with kindness. The first-moment Rare Beauty products were sold, 1% of sales were dedicated to increasing access to mental health resources and services, especially for underserved communities. In an intelligent move, they had funds added to the good fight by engaging in a strategic partnership with the goal to raise $100 million over the next ten years. 

If they reach that goal it will make the Rare Impact Fund one of the most prominent mental-health organizations associated with a corporate entity. And to ensure maximum impact, Rare Beauty formed the Rare Beauty Mental Health Council, which is made up of expert advisors from leading universities, organizations, and companies with a focus on mental health.  

It’s interesting to see how blushes, highlighters, lip glosses, foundation, skin tints, and every single product from the Rare Beauty lineup can both achieve their goal as a beauty brand and still help the community with their mental health needs. 

Selena Gomez is just 29 and splits her time as an entrepreneur with her duties as an actress, singer, producer and activist. She clearly wins at everything she puts her hand to and her beauty brand, Rare Beauty is just another example of that march toward becoming a legend. 

The Rare Beauty team understands the complex needs of the BIOPC community. Here are the best products actually worth your money:

—Rare Beauty Soft Pinch Liquid Blush is easily the best-pigmented blush you’ll ever use. It’s super spreadable, creaseless, and lasts all day long over any type of foundation.

—Rare Beauty Positive Light Liquid Luminizer Highlight can get you either a dewy look or a classic highlight. Plus the shade range features soft pinks to darker nudes and bright golds, suiting every skin tone.

—Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen: Rare Beauty offers 24 different shades and SPF 20 along with a hydrating tinted moisturizer that immediately blurs skin with glowy light to medium coverage that feels weightless on the face.

—Rare Beauty Always An Optimist 4-in-1 Prime & Set Mist hydrates, primes, sets and refreshes skin with soothing ingredients niacinamide and waterlily.

— Rare Beauty Stay Vulnerable Glossy Lip BalmStay Vulnerable Glossy Lip Balm offers five stunning shades that are nonsticky and formulated with a nourishing blend of sunflower seed oil, waterlily, and lotus seed to keep your lips smooth and hydrated.

—Rare Beauty Perfect Strokes Matte Liquid Liner is perfect for liquid liner novices and experts alike with a tip smooth enough to create the perfect wing.

—Rare Beauty Liquid Touch Foundation Brush is a game-changer infused with fibers that does a better job than any fingers can do to blur your base products.

You can find out more about the Rare Impact Fund on rarebeauty.com at www.rarebeauty.com/pages/rare-impact.

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