Zeph Farmby was seen installing his latest mural at Dumbo’s Time Out Market in the Empire Stores mall on Thursday, Oct. 6.
His work, entitled “Even Through The Rain We Shine,” is set to hang on the 5th floor, at the entrance to Time Out Market’s rooftop lounge where tourists and locals come for food, shows, and events—and to gaze out at the vista along the Manhattan and Brooklyn Bridges.
Farmby and his assistant, Nylah Hindsman, were working for the fourth day in a row on the mural—while also prepping for the night of art participants coming to take part in DUMBO’s monthly First Thursday Gallery Walk. The walk would take participants from the 5th floor to a guided gallery walk throughout DUMBO.
“We’re working maybe 9 to 10 hours some days, yeah,” Farmby explained. “So, we’re definitely trying to get through it. It’s not half as actually hard toward the bottom. There’s much more detail on the top [of the mural] than on the lower half. So that’s why we’re working from the top down: to get the hardest part out the way first and then it will flow much easier.”
The idea for the mural was developed when Farmby took over a 3000 sq ft space in the Empire Stores mall. “I outfitted the space as my art studio with art installations and more,” he said.
Arenn Evans, the experiential marketing specialist at Time Out Market, first met Farmby at the art studio. The two developed a rapport almost immediately resulting in a Friday afternoon ritual consisting of drinks and great conversation at the studio.
During one of these now sacred traditions, the possibility of a mural project that Evans was tasked with planning on the 5th floor of the market was discussed.
“The vision was a piece that captures the energy and essence of the DUMBO neighborhood and Time Out Market” says Evans. “Zeph’s art embodies this in totality, creating a captivating and Instagramable memory for all who visit the iconic food hall.”