A New Jersey institution is attacking the racial wealth gap and establishing new opportunities for Black-owned businesses and homes throughout various communities.

It is common that when it comes to Black communities and establishments, various opportunities are not available for those who may truly need them, resulting in lack of confidence and success. In New Jersey, there is a wide and significant gap in homeownership between Black and white families of about 30% to 40%. 

Bernel Hall, CEO of New Jersey Community Capital, is not stopping until there is a change. New Jersey Community Capital is a financial institution that highlights creating opportunities throughout the community and growing residents’ self confidence. 

“We love dreamers. We finance dreamers every day,” Hall said. “We are being very deliberate about attacking the racial wealth gap. We have to acknowledge that this country is becoming a minority majority, and the people who allocate the capital and fund people’s first homes more and more really need to look like the people that they serve.” 

According to Hall, “It creates trust, it creates rapport, and it makes it easier for people to move into the capitalistic society that they are a part of.” 

Hall said it is up to the company and individuals themselves to not only want the change, but to stand up and truly advocate for what is right. 

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1 Comment

  1. The reference to “minority majority” in the instant article is a “racist” usage of the word “minority”. “Minority” is a racist reference to all “people of color” on planet earth (the “majority”, approximately 90% of the world population based on United Nation’s data). All people on planet earth identified as “white” (the “minority”, approximately 10% of the world population, ibid.) are, for racist purposes, considered to be a “majority” of the world population. “Minority” is not an “ethnicity”, it is a “numerical term”! People are not minorities, but people can be numerically in the minority.
    RUSSELLE BINION
    WASHINGTON DC

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