Media outlets pushing for more products directed towards the African American community.
By Brennan N. Johnson
Special to the AmNews
Several African American media outlets are partnering together to highlight the power of the black consumer and the strength of black media. Bet Networks partners with; HuffPost Black Voices, Black Enterprise, Burrell Communications, Cable Advertising Bureau, Essence Communications, Globalhue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, Uniworld Group, Vibe Media and Walton Isaacson.
The Consortium is launching a revolutionary #INTHEBLACK campaign to encourage increased investments in the black consumer marketplace as well as helping major companies reach the black audience more effectively.
“We are excited to partner with some of the nation’s most influential media and marketing groups to highlight the growing economic opportunity of the Black marketplace. As a collective, we are better positioned to demonstrate the value of targeting the black consumer audience and partnering with leading brands to help them succeed,” said Debra Lee, Chairman and Chief Executive Officer, for BET Networks.
African Americans are mega consumers beating out all other ethnic groups in the consumption of automobiles, wine & spirits, baby care products, groceries, health and beauty products, personal care products, apparel, electronics, movies and travel and entertainment.
#INTHEBLACK will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community. For more information or to find out how you can help, visit areyouintheblack.org.